Design

Gap Inc and Kanye West's Yeezy brand to end partnership

15 days ago   |   By

Image: Yeezy Gap engineered by Balenciaga
Gap Inc and Kanye West are officially ending their partnership. The contract for the Yeezy Gap collection will terminate 8 years early, opting out of a renewal, after it was originally set to expire in 2030.
Launched in 2020 to much hype and fanfare, the collaboration was to generate 1 billion dollars in annual sales, spanning men's, women's and children's clothing and accessories. Gap's share price surged at the time of the announcement, hitting a forty-year high.
Ye, as Mr West is now known, cited a breach of contract to Gap's management early...
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Ye Speaks About YEEZY GAP Partnership Termination

15 days ago   |   By

Shortly after news broke that Ye notified Gap that he intends to terminate YEEZY 's partnership, the multi-disciplinary creative, formerly known as Kanye West, took to CNBC's Closing Bell to shed light on his announcement. The talk from Ye shed light on the situation that led to the breakdown of the 10-year deal that created YEEZY GAP. Speaking to CNBC, Ye noted that he had high hopes for the partnership but it was ultimately it was decisions made by Gap executives that did not allow him to bring his vision to fruition. "It was always a dream of mine to be at the Gap and to bring the best...
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