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YZY's 90 dollar hoodie sells out at Gap and resurfaces for 900 dollars on Depop

18 days ago   |   By

Image: Gap Yeezy Hoodie
There was little marketing needed to launch Kanye West's second collaboration with Gap. After the successful nylon jacket debuted for pre-order in June - a round-shaped, zipperless puffer in bright blue that became an immediate sell-out - the YZY brand has quietly boosted Gap's share price.
The latest garment, a hoodie retailing at 90 dollars, sold out hours after the sweat launched on Thursday, and later resurfaced on pre-owned websites eBay and Depop for nearly 900 dollars.
Such is the appeal of Kanye West's designs, which Gap expects to bring in earnings of 1...
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