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How to save Laura Ashley: relaunch all its beautiful vintage dresses

1 month ago   |   By

The struggling fashion house is in crisis because its current collections don't appeal. It needs to raid its back catalogue to please its admirers - and survive In the City, shares in Laura Ashley - which is seeking a bailout - are plummeting - but if you head a little further south, to Kent, the brand's value seems to be at an all-time high. In my favourite vintage clothing shop, Madam Popoff in Margate, there is such demand for Laura Ashley pieces that they can barely keep them on the rails. The 1970s prairie dresses go for up to £250. On eBay, there is a roaring trade in secondhand...
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