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ABG names LF Corp as Reebok's strategic partner for South Korea
Image: Reebok
Authentic Brands Group has continued with its strategy of establishing global partnerships for Reebok, announcing that it has signed a new long-term agreement with LF Corp, in South Korea.
The partnership will allow LF the exclusive rights to distribute and sell Reebok apparel and footwear through wholesale, e-commerce and branded retail stores in the region, where the label already operates over 30 points of sale.
With the agreement, Reebok is now the “most influential” sportswear retailer to join LF's portfolio, ABG said in a release.
ABG acquired Reebok from Adidas back in...
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