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Bodega Spotlights Archival New Balance 850 in Retro-Tinged Editorial

5 monthes ago   |   By

Boston-based stalwart Bodega is exclusively releasing the archival New Balance 850 later this week, and to celebrate the staple has spotlighted the 1996 silhouette in an editorial photoshoot and video. The New Balance 850 marked a new step for the footwear company as it tried to tap into a new audience. As the '90s approached, New Balance realized it was becoming increasingly aligned to "the auspices of MIT, not MTV," as one advertisement noted. To transcend its appearance to an MTV culture, New Balance introduced the 850.
It was designed by the brand's youngest footwear designer...
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