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Marketers Use Coachella as Launching Grounds for Keeping Interest

2 monthes ago   |   By

Since 1999, much has changed for Coachella, which originally centered around music. Now art installations and brands compete head-to-head with the event's five main stages to win festivalgoers, long past their weekend stint in the desert.
Coachella is anything but barren; it's perhaps overly ripe with celebrity appeal, influencers and brand real estate and thus - new marketing opportunities, as brands argue. As an annual music and arts festival, Coachella runs for two weekends from April 12 to 14, and 19 to 21 and is hosted at the Empire Polo Club grounds in Indio, Calif.
Although argued...
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