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James Perse Is Out to Reinvent the Home

7 monthes ago   |   By

Twenty-one years ago, James Perse elevated the basic T-shirt that at the time was the domain of Gap. Now he aims to take on the Restoration Hardwares and W Hotels of the world with his own brand of residential chic.
Perse, the reigning king of California casual, is expanding his $250 million retail empire - totaling nearly 100 points of sale, including shop-in-shops in stores such as Bloomingdale's - with the debut of a home and hospitality concept store as well as a dedicated chain of stores showcasing his activewear line, Yosemite.
The concept store will be a full realization of Perse's...
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