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Nitches announces first celebrity influencer for athleisure line

1 month ago   |   By

Nitches has revealed that it has signed John Lewis AKA ‘The Badass Vegan' as its first celebrity influencer for its athleisure line.
In collaboration with Lewis, Nitches will launch ten items of clothing, all custom manufactured through the company. The first line is expected to be ready in time for the holiday season.
Lewis, known for his presence as a vegan athlete and influencer, has launched merchandise before. He's also created his own plant-based protein shake company, VeganSmart, and is producing an upcoming documentary about food and social justice.
“We are happy to be helping The...
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