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Beyoncé's Ivy Park said to be underperforming with falling sales
Adidas AG / Adidas x Ivy Park and Peleton
While Beyoncé regularly comes out on top in the music industry, it seems in fashion her foothold is much less certain with a new report stating that sales for her Ivy Park fashion brand are falling.
The singer-turned-entrepreneur is said to be facing questions surrounding her partnership with sportswear giant Adidas in relation to her clothing brand Ivy Park.
The label was created in 2016 in partnership with former Topshop owner Philip Green, and offers a range of fashion-forward sports and athleisure wear.
However, despite Beyoncé's musical...
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Sales of Beyoncé's IVY PARK adidas Collection Has Dropped 50% Last Year
It is no secret that Beyoncé is a powerhouse in everything she does. Musically, the queen is on top of the world, recently broke the record for the most GRAMMY wins of all-time. However, it looks as if her fashion line is not doing so hot by comparison. Her adidas streetwear brand, IVY PARK saw a steep decline. The Wall Street Journal reported that IVY PARK brought in only $40 million USD when sales projected the revenue to be around the ballpark of $250 million USD. In response to the report, adidas told the publication that their "partnership is strong and successful. We continue to be...
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