1 month ago | By

Marine Serre unveiled the latest chapter in her extraordinary career. She used her slot at Paris Fashion Week to launch Core , her new direct-to-consumer band website and storytelling hub.
It's where she unveiled her AW21 collection, through a series of fly on the wall videos of her multigenerational gang of friends and family. They play with their kids, walk their dogs, garden, shop for food - all whilst wearing her latest looks. Her upcycled sustainable approached has earned her the title of eco-futurist, but Serre's aesthetic idealism is anchored in the every day. “Fashion has always...
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Students kick-off a chaotic Paris fashion week

1 month ago | By

Paris fashion week opened in unique style on
Monday, with students cutting the virtual ribbon for women's ready-to-wear collections at a time of unprecedented chaos in the fashion calendar.
Deserted by several heavyweight designers, and still imprisoned online by the pandemic, organisers turned to students from the French Institute of
Fashion for a dose of hope and renewal.
"People have been much more open. They want to keep fashion alive and give as many opportunities as possible to young designers," said one of those presenting in the opening video, Clement Picot.
He drew inspiration...
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How luxury fashion helped society during the pandemic

1 month ago | By

Words Al Woods
This time last year, few had any idea of how the world was going to change. The fashion industry was gearing up for London, Paris, and New York Fashion Weeks, and it seemed like everything would continue as it always had.
Then the COVID-19 pandemic took hold, and the world plunged into lockdown. Shows were cancelled, production lines ground to a halt, and high street shopping became a thing of the past.
So, how did the fashion industry and society react?

Brands that are helping out
From the very beginning, several big-name brands stepped up to help fight the pandemic. As...
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Your guide to everything going down at Paris Fashion Week

1 month ago | By

The end of the AW21 season is nigh, but before it hits its crescendo, there's still Paris Fashion Week 's uber-meaty line-up of shows to get through. Taking place across the course of the next eight days, big players and rising stars alike are getting set to debut what they've been working on for the last few months, with Marine Serre , Louis Vuitton , Ottolinger , and
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