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Think Tank: How Heritage Brands Fuel Inventive Collaborations

7 monthes ago   |   By

Two vintage T-shirts - one from the Fifties, the other from the Sixties - sparked the conversation that led to one of our best-known collaborations.
During our first creative ideation session, the Re/Done team's genuine love of all things vintage Hanes was undeniable. They started by showcasing some of their favorite pieces, carefully curated from flea market finds to online auction victories.
Then, we opened our vault and, together, pored over the archives, looking through the different labels, icons and iterations of Hanes' apparel through the years. For a brand that roots its...
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