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ThirdLove acquires Kit Undergarments, prepares for relaunch

26 days ago   |   By

Image: ThirdLove x Kit Undergarments
Bra brand ThirdLove has announced it has acquired Kit Undergarments and will be relaunching the intimates label through its own e-commerce site.
The acquisition is the first major move for ThirdLove, as it looks towards a long-term growth plan for both brands and a continued expansion of its business through sub brands and brick and mortar stores.
Kit Undergarments, which was founded by celebrity stylists Jamie Mizrahi and Simone Harouche in 2019, will be relaunching April 26 as Kit Undergarments for ThirdLove.
“We wanted to create a sub-brand that...
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