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Converse sales soar due to "Kamala effect"

4 days ago   |   By

Converse, the American shoe company best known for its youthful Chuck Taylor All-Stars, is having a moment. Sales are flying in the United States, increasing 50 percent in the last week of January, after Vice President Kamala Harris was spotted wearing a pair.
While sales jumped during inauguration week, data from research company NPD Groups show a hike show Converse is now the 13th best-selling sports footwear brand in the country.
The “Kamala effect” has resonated with shoppers, who have seen the Vice President choose comfort on multiple occasions, from when she took the stage during the...
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