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Must Read: Stan Smith Signs Lifetime Deal With Adidas Originals, Coach Collaborated With Chinese Artists for Its Pre-Fall Show in Shanghai

5 monthes ago   |   By

These are the stories making headlines in fashion on Friday. Stan Smith signs lifetime deal with Adidas Originals Despite having once been the winner of the 1971 U.S. Open and 1972 Wimbledon tournaments, Stan Smith is, perhaps, now best known for his work with Adidas on a simple white...
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Stan Smith gets lifelong deal with Adidas

Stan Smith gets lifelong deal with Adidas

5 monthes ago   |   By

Karl Lagerfeld isn't the only person in the business who has a fashion contract for life. Stan Smith has signed a lucrative deal with Adidas for life.
The tennis champion, who first partnered with the brand in 1973 to promote a white leather tennis shoe with a green heel tab and three perforated stripes, has made himself into a fashion icon off these shoes alone. French tennis player Robert Haillet originally backed the shoe, but after he retired Adidas signed a five-year deal with Smith.
The shoe became a cultural staple, and up until 2005 Smith received a flat-fee from Adidas until his...
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