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Klarna partners with Paris Hilton's 11:11 Media on global campaign
Paris Hilton in Klarna's new global campaign. Image: Klarna
Payment service provider Klarna has unveiled a new global campaign featuring Paris Hilton as part of a collaboration with the star's media company, 11:11 Media.
In the campaign, Hilton can be seen in a series of films engaging with Klarna's payment services and shopping app, reciting the catchphrase ‘That's Smoooth'.
For part of the films, Hilton is joined by Klarna ambassador and social media influencer Bretman Rock, building on the duo's relationship.
Klarna said that it hoped the campaign would draw attention to, not just its...
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