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Why India Could be the Next Big Sneaker Market

9 days ago   |   By

The first ever YEEZY arrived on Indian shores in August 2015, in Mumbai. Nike 's Air Max Day launched in the country for the first time that same year, making it the first ever sneaker event in the country. Up until then, the Indian Sneakerhead had to be content with general releases, but the arrival of coveted models like the Air Jordan 1 Bred and the YEEZY Boost 350. The arrival of those exclusive styles allowed a reseller market to emerge in India in mid-2016, though the market remains widely dependent on word of mouth. “There are two kinds of sneakerheads in India” says Jonathan Rego...
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