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Nordstrom launches series of new men's retail concepts

6 monthes ago   |   By

It was a suitably gelid January morning that Nordstrom, under the direction of its new VP of Men's Fashion, Sam Lobban, chose to reveal its debut concept of 2019: a 20-brand winter weather shop entitled Out Cold.
Brands selected arrive from Scotland, Sweden, Canada, France, Switzerland,
New Zealand, Australia, Italy and the U.S.
Amid reports that menswear will outperform the global women's sector by 2020, the market's focus must be on innovation. To this end, Nordstrom's
New Concepts is designed as a platform where Lobban can test and spotlight the most exciting ideas across menswear...
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