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'Sheet masks are the new plastic straws' - the movement to streamline your skincare

13 days ago   |   By

For a long time beauty routines only seemed to get more elaborate. But thanks to environmental concerns - as well as questions about the effectiveness of layering products - some corners of the industry are finally arguing that less is more The shelfie is so passé. The trend for posting Instagram snaps of beauty cabinets stuffed with myriad, millennial-pink products looks set to take a downturn as customers spurn multi-step routines in favour of a more streamlined, sustainable approach to skincare. In the UK, 28% of women have reduced the amount of products in their skincare routine over...
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