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Kim Kardashian West Claims KKW Beauty Rebrand Has Nothing To Do With Divorce From Kanye

2 monthes ago   |   By

Kim Kardashian West 's KKW Beauty website will cease to exist starting in August. Earlier this month, Kim Kardashian , the namesake founder, announced that the brand will temporarily stop its operations in order to relaunch its "a completely new brand with new formulas." The revamp of the brand comes in the midst of Kardashian's high profile divorce from hip-hop superstar, Kanye West. Though the timing coincides, the Kardashian beauty brand claims that the rebranding has absolutely no connection with the imminent divorce. Business of Fashion obtained a quote from a spokesperson for the...
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Kim Kardashian's beauty company to rebrand

Kim Kardashian's beauty company to rebrand

2 monthes ago   |   By

Image: KKW Beauty website
On August 1st Kim Kardashian's KKW Beauty website will be taken offline, in what is to be a rebranding and amalgamation of the company's beauty and cosmetics products.
In an Instagram post the direct-to-consumer brand said it would shut down its website at midnight and “come back under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable look.” Kardashian continued: “I'm excited to continue to develop and expand my product range, my team is hard at work to improve the customer shopping experience...
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