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Conversation with Schanel Bakkouche, Content Marketing for Luxury Fashion

3 monthes ago   |   By

Joshua Williams
In this limited series, featuring Schanel Bakkouche, editor and stylist at Vogue International Publications and founder and creative director at the advertising agency, SFB Creative, we discuss the strategies luxury fashion brands employ to engage current customers and to attract a new clientele.
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Content Marketing for Luxury Fashion

3 monthes ago   |   By

Joshua Williams
Content marketing is a buzzword within the marketing world, with social media as it's foundation. It is becoming of increasing importance in the area of luxury fashion, as brands compete for new customers in a global market. In the past, luxury fashion companies were hyper focused on their key customer-a small sliver in the larger market. But today, in order to be relevant, they must also be part of the larger cultural conversation.
Podcast You can also listen to this story.
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