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Agenda Festival Drew Crowd With Pop-Ups, Ludacris Performance

5 days ago   |   By

Skaters, athletes and brands converged for the inaugural Agenda Festival on Saturday.
The result? It looks like the action sports and streetwear trade show organizer owned by Reed Exhibitions will bring the consumer-facing component back again next year.
The one-day event, which was tacked on a day after the biannual, two-day industry trade show Agenda concluded at the Long Beach Convention Center, drew more than 500 pop-up shops, athlete meet-and-greets, panel discussions, food trucks and performances throughout the day from Lil Dicky, Cam'ron, Ludacris, A$AP Rocky, Tyler the Creator...
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