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G-Star RAW just launched the world's most sustainable denim

One year ago   |   By

Since the brand's conception in 1989, G-Star RAW has continuously challenged the conventions of denim design. Staying true to their ethos, today it launches the world's most sustainable denim after two years of production: the G-Star Elwood RFTPi jean and its counterpart, the D-Staq RFTPi jacket. “ Sustainability is really part of who and what we are,” says Frouke Bruinsma, G-Star's corporate...
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If You Care About Ethical Fashion, It's Time to Stop Sleeping on G-Star Raw

If You Care About Ethical Fashion, It's Time to Stop Sleeping on G-Star Raw

One year ago   |   By

If you ask the average fashion fan to list some environmentally responsible brands, you'll likely hear names like Patagonia, Eileen Fisher and Reformation. G-Star Raw, however, is rarely brought up in such conversations, and that's a woeful blind spot. The Amsterdam-based denim...
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