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Aurum Buying Mayor's Jewelers in $104.6M Deal

5 monthes ago   |   By

Aurum Holdings is establishing a solid foothold in the U.S. prestige and luxury jewelry market with its $104.6 million deal to acquire Mayor's Jewelers Inc. from Birks Group Inc.
The 107-year-old Mayor's is concentrated in Florida and Georgia with 17 stores, including 15 that have Rolex agencies. Aurum, which was bought by private equity giant Apollo Global Management in 2013, is already the largest prestige and luxury jeweler in the U.K., with 130 stores under the banners of Watches of Switzerland, Goldsmiths, Mappin & Webb, Watchshop, The Watch Hut and The Watch Lab.
The U.S. has been in...
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