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Frugi sold to private equity firm
Private equity firm True has acquired a majority stake in kids' clothing brand Frugi.
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True acquires majority stake in kidswear brand Frugi
Private equity house True has acquired a majority stake in organic baby and kids clothing brand Frugi, and announces new chief executive to support the brand's “ongoing scalable growth”.
In a press statement, True stated that it wold work with the existing management team to support Frugi's expansion plans, while adding that Hugo
Adams, former executive board director of Superdry and chief of staff at
Marks and Spencer, will join as chief executive.
Frugi, which designs, manufactures and sells sustainably-sourced organic cotton apparel and accessories for babies, children and new mothers...
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