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How Did Cycling Gear Become Hype-worthy?

12 days ago   |   By

As the British cyclist Tao Geoghegan Hart crossed the line to victory at this year's Giro d'Italia, it marked, for many cyclists, a brief hiatus from a year of uncertainty as a result of the coronavirus pandemic. Hackney born and raised, humble Geoghegan Hart became the people's champion - and his win at the prestigious Grand Tour this past October is just one of many things to have propelled cycling's popularity forward in recent years. According to a recent Statista study , the cycling apparel industry has grown by over 200 percent in the last 10 years and is now worth over $3.27 billion...
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