Fashion > Shoes

JustFab Names New Chief Marketing Officer

7 monthes ago   |   By

TechStyle Fashion Group, the El Segundo, Calif.-based retailer comprising membership-based digital brands Fabletics, Savage x Fenty, JustFab, ShoeDazzle and FabKids, has appointed Daria Burke chief marketing officer of JustFab, the company's apparel, shoes and accessories brand.
As cmo, Burke will be responsible for JustFab's global brand awareness and positioning, overseeing marketing across channels and geographies. As part of her role, she will lead and develop JustFab's customer acquisition strategy, with an eye toward driving global membership and revenue for the brand.
“Daria is a...
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Converse links LA-based brand Pleasures for new Pro Leather footwear

Converse links LA-based brand Pleasures for new Pro Leather footwear

7 monthes ago   |   By

Converse has teamed up with LA-based brand Pleasures to launch a new punk-rock version of the Converse Pro Leather.
The collection has combined Pleasures' use of bold and irreverent graphics with Nike-owned Converse's high-top silhouettes for a punchy adaptation of the old-school shoes. Strong black and white graphics are protected by an outer transparent layer and sit atop a Tyvek base which allows the graphics to wear down over time for a broken-in, crinkled aesthetic.
“It's a classic shoe and few have really tapped it creatively, so we're excited to add the Pleasures design aesthetic to...
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