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Cool Hunting Crafts a Tailor Made Ferrari Roma Celebrating Japanese and Italian Craftmanship

1 month ago   |   By

Independent publication Cool Hunting was invited by Ferrari to craft a custom Ferrari Roma as part of the luxury automaker's Tailor Made program. Coming off a big round of product design collaborations with various artisans in their extended trip to Japan, Cool Hunting decided to integrate the traditional crafts they encountered into the sports car for a one-of-a-kind "Italian-Japanese love story." "There are such huge differences in Japanese and Italian cultures. But there are also so many similarities. There's a commitment to quality and a commitment to craftsmanship," said Josh Rubin...
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