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Consumer-Generated Content Strengthens Omnichannel Experiences

11 monthes ago   |   By

There might not be a silver bullet to resolve the current woes of retailers, but consumer-generated content, or CGC, might come close. According to BazaarVoice's latest “Shopper Experience Index,” brands and retailers that offer CGC secured on average a 106 percent boost in conversions and 19 percent site-wide revenue lifts. What's more, they achieved approximately an increase of 119 percent in revenue per visitor when showcasing peer-curated content.
To secure the findings, BazaarVoice analyzed its network data, which included 5.4 billion monthly product page views and more than 61...
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