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Generation Z Still Shops In-store, Expects Efficiency

6 days ago   |   By

Generation Z gets a lot of flack. Often labeled as too reliant on technology, the demographic is smashing the stereotypes that suggest they are the downfall of physical retail. According to Fluent Commerce's latest survey, “Behind the Scenes of Online Shopping,” Generation Z might be physical retail's salvation.
“The next generation of shoppers is an anomaly when it comes to the scale of convenience. Meaning that retailers should pay attention to the idea that Amazon's two-day shipping theory may mean less to emerging generations than it does to current shoppers,” the report said. “While...
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