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Think Tank: Three Steps That Set the In-Store Experience Apart

5 monthes ago   |   By

For retailers, maintaining the success of their physical stores amid the seemingly unstoppable rise of e-commerce can sometimes feel like an uphill struggle.
That's why many have looked at what digital does best and found innovative ways to re-create it within their stores, whether by installing digital networks in their physical premises, or by offering “endless aisles” providing access to limitless inventories through in-store touch screens.
And that's great. These digital innovations are a vital part of reinvigorating the in-store experience. But it's worth remembering that they build...
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