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The Victoria's Secret backlash: how athleisure-inspired bras have seen off the sexy look

2 days ago   |   By

It's all about comfort as millennials shun the sculpted, glitter-covered styles of the annual show in favour of ‘leisurée' In the week that Victoria's Secret sent a $1m diamond-encrusted bra down its annual catwalk, it seems sexy lingerie is falling out of fashion. Over the past two years, Google Trends has seen a surge in searches for “bralette” over “push-up bra” and the market research company NPD Group reported that the highest priority for bra wearers was “comfort”. Not only does the Victoria's Secret brand aesthetic sit uncomfortably in the wake of the MeToo movement, it has also...
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